HealthFusion: Launching the first iPad EHR software solution in good company


HealthFusionPartnering with the second largest medical association in the United States…

ResultRocket’s experts created the first marketing program for HealthFusion,  an Electronic Health Records (EHR/EMR) and medical billing software firm, delivering  marketing, public relations, sales management, business development, product management, training, data analysis and communications technology solutions.

Challenge

  • Differentiate the company in a crowded marketplace against competitors with deep pockets
  • Re-brand the company’s existing product offerings for medical billing while launching new brand for electronic health record solution
  • Align marketing, sales, customer support and business development with ongoing and shifting product management priorities
MediTouch

HealthFusion marketed to osteopathic doctors directly via the AOA

Solution

  • Addressed competitive threat through the creation of new industry partnerships and focused on the iPad as the best platform for doctors’ ease of use with patients
  • Created new logos, product brands, feature definitions and educational materials while building out new website, blog, sales collateral, customer support and internal training materials, internal and mass email systems, and customer relationship management (CRM) systems
  • Developed aggressive promotional give-aways and calls-to-action in search engine ads, telesales scripts, public relations, mass emails, direct mail, print ads and trade show presence at more than 20 events

 

Result


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