McKenna Long & Aldridge LLP: Training the spotlight on one of San Diego’s oldest law firms


McKenna Long & Aldridge LLPFirst, market all the lawyers…

McKenna Long & Aldridge LLP (MLA), formerly Luce, Forward, Hamilton & Scripps is an international law firm with more than 575 attorneys and public policy advisors in 13 offices and 11 markets. The ResultRocket team created a dynamic and aggressive media outreach campaign, based on proven media outreach tactics, to strengthen awareness and reinforce the positioning of Luce, Forward, Hamilton & Scripps LLP, San Diego’s oldest and most prominent law firm.

Challenge

  • Reach both San Diego and statewide business leaders through local, regional and trade print and online media outlets
  • Obtain media mentions for more than half of Luce Forward’s attorneys through press release placements, feature articles, awards and quotes on current topics/trends in applicable business and trade publications


Solution

  • Developed and executed an aggressive media outreach campaign to local and legal trade media with more than 30 press releases during the year


Result

  • In one year, Luce Forward received 339 media hits, an average of 28 hits each month
  • More than half of Luce Forward attorneys (118) received media coverage through awards, press releases, attorney-authored articles or quotes on current topics/trends in business or trade publications
  • Luce Forward obtained extensive media coverage in prominent target publications, with more than 50 articles in regional business publications


Back to case studies

Search

Enter your search terms and press Enter

Sign Up

Sign up for our marketing, sales & tech insights