McKenna Long & Aldridge LLP: Training the spotlight on one of San Diego’s oldest law firms

McKenna Long & Aldridge LLPFirst, market all the lawyers…

McKenna Long & Aldridge LLP (MLA), formerly Luce, Forward, Hamilton & Scripps is an international law firm with more than 575 attorneys and public policy advisors in 13 offices and 11 markets. The ResultRocket team created a dynamic and aggressive media outreach campaign, based on proven media outreach tactics, to strengthen awareness and reinforce the positioning of Luce, Forward, Hamilton & Scripps LLP, San Diego’s oldest and most prominent law firm.


  • Reach both San Diego and statewide business leaders through local, regional and trade print and online media outlets
  • Obtain media mentions for more than half of Luce Forward’s attorneys through press release placements, feature articles, awards and quotes on current topics/trends in applicable business and trade publications


  • Developed and executed an aggressive media outreach campaign to local and legal trade media with more than 30 press releases during the year


  • In one year, Luce Forward received 339 media hits, an average of 28 hits each month
  • More than half of Luce Forward attorneys (118) received media coverage through awards, press releases, attorney-authored articles or quotes on current topics/trends in business or trade publications
  • Luce Forward obtained extensive media coverage in prominent target publications, with more than 50 articles in regional business publications

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