The Most Social of Networks…
It’s a two-way street.
Today, consumers and businesses are turning to the Internet for real-time information, breaking news and the latest deals. With over half a billion users on Facebook, companies cannot afford to not invest in a strategic social media plan.
The digital world is constantly evolving as businesses continue to develop even more creative platforms and applications to share user-generated content. Due to the burgeoning popularity and visibility of social media marketing, people are on the constant hunt for new and exciting information that they can share with others online.
At ResultRocket, we understand the magnitude of building relationships with bloggers, fans and Twitter personalities, and we will help your company to implement a strategic social media plan tailored to fit your exact needs.
Explore these social media options for your business and also check out a few of our client’s social media pages!
Facebook and Twitter
As two of the most visible social media platforms online, Facebook and Twitter excel at spreading content and building firm relationships with customers and the media. While Facebook allows businesses like yours to easily interact and share a wide range of content with fans and friends, Twitter, with its real-time capabilities, enhances conversation between businesses and consumers. Without constant and intriguing updates focused on a specific target market, a business can get lost in the shuffle, and users and followers will move on to a competing business with a significant online presence.
A Few Examples of ResultRocket’s Social Media Work
- Human Touch on FaceBook and Twitter
- Zipbuds on FaceBook
- BugabooCreek on FaceBook
- Eddie V’s on Twitter
- Safe 511 on Twitter
- Entrepreneur Stars on Twitter
LinkedIn is the world’s largest professional network with over 120 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.
Google+ is about having great conversations. Share photos, videos, links, or anything else that’s on your mind. You can use the share box on any Google site, or +1 buttons across the web. Circles make it easy to share the right things with the right people, just like in real life. With circles, you can share some things with close friends and others with your family.
Sharing videos is another useful tool to bring awareness for your company. Consumers are able to see the face behind the product and feel a closer relationship with the company. In an age where we rely more on our friend’s opinion and reviews than traditional advertisements, video testimonials work especially well to build brand credibility. By uploading videos on YouTube (and saving on web bandwidth costs to serve video), a business can provide the consumer with a more in-depth look at its company. For example, an interesting and engaging video showcasing a business’s fun personality can be shared through many social media platforms and be seen by millions. Think of a video as an inexpensive commercial sent out to millions of online users eager to watch the next big Internet sensation. Not only does this create awareness for your brand or company, but it also becomes an experience for the consumer that they’ll remember.
Pinterest works like a Tumblr blog, Facebook page and Twitter account all in one. You can post pictures, links, videos, recipes, tips, etc. on themed boards and re-pin, comment, or like–just as on Facebook and Twitter . The pins link back to your website and can be shared by any user on Pinterest. You can also create theme boards that are relevant to your industry.
With a team of talented writers, ResultRocket will produce content for your business that sparks interest among social media users, encouraging them to take the additional step of visiting your website, and Facebook and Twitter pages, thus extending the reach. Actively blogging is essential in today’s digital sphere because it adds credibility and personality to your business. It positions your company and your team as thought leaders in the industry. By enabling the voice of the company to be heard (or read), blogging allows consumers to see a different light of the company and respond directly on the site. By utilizing content rich in keywords and search phrases, blogging also enriches a company’s SEO efforts and increases its visibility on the web.
Social Media Bookmarking Sites
Sites such as Tumblr, Digg, Flickr and StumbleUpon help companies easily share interesting content on the web. Whether it is a photo, article, video, or any digital media, these social media bookmarking sites facilitate the spread of content. It is another tool to enhance your web presence.
Social Media ROI & Tracking
How do you know if your social media efforts are working? With the ever-changing social media world, there are several methods and tools to help you track social media analytics. ResultRocket has designed a system that tracks and analyzes the social media efforts our clients are associated with across all platforms. We provide our clients with a monthly ROI and results report, which provides intelligence into their social media and online marketing efforts, so they can even further increase their reach and strengthen consumer perception on a regular basis.
Blurring the line between business and consumer, social media has established itself as a key component in your marketing success. To stay on top of advancing new trends, our team stays current on social media news and techniques regarding PR, business, and new applications and platforms—and shares this insight with our customers like you!