Stage 1: Scope It


ResultRocket Stage 1: Scope It (Objective to Insight)From Objective to Insight

To build your marketing rocket, we first research, design and dream:

  • Define business and marketing objectives
  • Set a realistic timeline
  • Define success and how to measure it
  • Create an initial planning budget
  • Review company, products/services and business reality
  • Decode the current brand and marketing programs
  • Identify key audiences (customers, channels and beyond)
  • Define and execute research (markets, competition and customers)
  • Map out current and needed technology solutions and processes 

Proceed to Stage 2

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