Stage 2: Build It


ResultRocket Stage 2: Build It (Strategy to Reality)From Strategy to Reality

Once we know where we are taking your marketing rocket, we need to confirm what we know and shed light on the unknown unknowns:

  • Review and distill data and insight
  • Identify strengths, weaknesses, opportunities and threats
  • Realign objectives?
  • Define and profile core targets (customers, channels, partners, investors, media, influencers and “tipping points”)
  • Clarify brand position
  • Define core brand identity (the timeless essence of your company or offering, a single word, picture or feeling in a potential customer’s mind)
  • Determine extended identity
  • Build a value proposition (the emotional, functional and self-expressive needs that your company uniquely satisfies
  • Develop your brand approach in one media type (web or PR is usually a good place to start)
  • Explore multiple ideas and approached to address the marketing challenges
  • Develop unifying themes, logos and taglines
  • Define necessary marketing technologies and processes

Proceed to Stage 3

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