Experience It.

ADIDAS moves EXPERIENCE CASE STUDY:

FRESH DESIGN PUTS ADIDAS MOVES FRAGRANCE INTO THE HANDS OF OZZFEST & THE HORDE TOUR FESTIVAL FANS

adidas MOVES work example

Mission

  • Design sampling event running parallel to national print and broadcast campaigns promoting extension of existing brand to specific consumer demographics
  • Get the fragrance into the hands of the target audience to create an experience to remember, empowering pre- and post-event sales

Results

  • The concert experience and product sampling event built a new awareness for the adidas MOVES brand and drove new sales in target markets
  • Sampling kit tents were positioned outside the gates of Ozzfest and the HORDE tour concert venues decorated with ad campaign graphics
  • Kits also included a scratch-off instant win postcard featuring concert swag, merchandise, and a chance to win a backstage pass to party with the bands
  • Brand ambassadors and a video crew roamed the crowds handing out kits and conducting live on-the-spot interviews
  • Video clips ran daily on MTV concert news updates sponsored by adidas with details on how to get free samples, merch, and concert tickets

IMPOSSIBLE IS NOTHING.”
ADIDAS

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