Experience It.
ASUPMATOMA EXPERIENCE CASE STUDY:
SAVE ENDANGERED SEA TURTLES & THE LAND IN MEXICO
Mission
- Conceive and execute public relations and crisis communications platform to raise awareness for non-profit conservation group dedicated to preserving endangered sea turtles in Mexico, protecting 10,000 acres of natural habitat from commercial development
Results
- Secured over 50 million impressions via earned media and social media coverage among environmental journalists, bloggers, and influencers throughout North America
- Orchestrated exclusive press event where environmental and travel journalists witnessed the birth of sea turtles and released them to sea
- Garnered coverage in NBC, Washington Post, Condé Nast, and other media outlets
EARNED Edward L. Bernay’s Award, Bronze – Creative Tactics from the Public Relations Society of America (2009)
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