Experience It.
BUZZTIME EXPERIENCE CASE STUDY:
A REPOSITIONING, DAILY ARTICLES, TESTIMONIALS, AND AUTOMATION DROVE RESULTS FOR A HOSPITALITY GAMING PLATFORM
Mission
- Reimagine offering for hospitality trivia, poker, and live event platform aimed at driving repeat visits for bars and restaurants
- Optimize $1M annual budget to capture more ad-resistant prospects in both small business and national franchise segments (including Applebee’s, TGI Friday’s, and Buffalo Wild Wings)
- Improve sales enablement while solving complex email marketing/Customer Relationship Management (CRM) integration challenges
Results
- Directed critical launch of new brand and tablet-based gaming solution to Buffalo Wild Wings restaurants with 93% increase in patron player visits
- Led strategic transition from direct mail to pay-per-click, content marketing, and social media via two new responsive design websites, blog with daily article production, infographics, and weekly emails
- Created impactful channel sales partner program
- Deployed new Pardot email automation platform for lead scoring, grading, and email nurturing with custom integration into NetSuite CRM
REDUCED COSTS BY 23% OVER SIX MONTHS & INCREASED SALES FUNNEL CONVERSIONS
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