Experience It.
Healthfusion EXPERIENCE CASE STUDY:
Innovative branding, EMR/EHR education, & channel creation led to millions and eventual sale of company
Mission
- Differentiate a start-up company in a crowded, commoditized marketplace against competitors with deep pockets
- Rebrand existing product offerings for medical billing and launch new brand for electronic medical/health records (EMR/EHR) solution
- Align marketing, sales, customer support, and business development with shifting product management priorities
- Navigate market confusion on the HITECH Act and related EMR/EMH regulatory requirements and opportunities
Results
- HealthFusion was acquired by NextGen Healthcare, and the product brand and logo developed for the company was used until 2020
- Created and grew a multi-year partnership agreement with the American Osteopathic Association (AOA), the largest industry partnership of its kind at the time
- Generated over $3.5 million in annual subscription sales and hundreds of new medical practice and medial billing service clients
- Specified product requirements and delivered internal and external educational content on regulatory opportunities to fund the transition to digital healthcare, including a sales training learning management system
- Developed and managed new website, blog, sales collateral, internal and mass email systems, and customer relationship management (CRM) systems
- Designed promotional giveaways and calls-to-action marketed via search engine marketing, sales scripts, public relations, email blasts, direct mail, print ads, and 20+ trade shows
“WHEN YOU START WITH WHAT’S AT STAKE FOR THE BUYER, YOU EARN THE RIGHT TO THEIR ATTENTION.”
* All names, logos, trademarks, and registered trademarks of all products and companies are the property of their respective owners