Experience It.

Human Touch EXPERIENCE CASE STUDY:

PR and endorsements move iPhone-ready massage chairs

Human Touch work example

Mission

  • Create and execute a national public relations, social media, and celebrity endorsement campaign to educate US consumers and businesses about the indispensable health and wellness benefits of massage chairs, relaxation furniture, and accessories
  • Launch first Bluetooth-enabled massage chair programmed to operate via a mobile device

    Results

    • Secured over 200 earned media placements, including CNET, Wired, New York Times, and Wall Street Journal, as well as key industry publications
    • Garnered countless social media mentions by key lifestyle, wellness bloggers, and celebrity endorsements
    First iPhone-controlled massage chair - AcuTouch 9500
    EARNED EDWARD L. BERNAY’S AWARD, SILVER – INTEGRATED COMMUNICATIONS FROM THE PUBLIC RELATIONS SOCIETY OF AMERICA (2011)

    * All names, logos, trademarks, and registered trademarks of all products and companies are the property of their respective owners

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