
Experience It.
Human Touch EXPERIENCE CASE STUDY:
PR and endorsements move iPhone-ready massage chairs

Mission
- Create and execute a national public relations, social media, and celebrity endorsement campaign to educate US consumers and businesses about the indispensable health and wellness benefits of massage chairs, relaxation furniture, and accessories
- Launch first Bluetooth-enabled massage chair programmed to operate via a mobile device
Results
- Secured over 200 earned media placements, including CNET, Wired, New York Times, and Wall Street Journal, as well as key industry publications
- Garnered countless social media mentions by key lifestyle, wellness bloggers, and celebrity endorsements

EARNED EDWARD L. BERNAY’S AWARD, SILVER – INTEGRATED COMMUNICATIONS FROM THE PUBLIC RELATIONS SOCIETY OF AMERICA (2011)
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