Experience It.
PORT80 SOFTWARE EXPERIENCE CASE STUDY:
NOVEL INDUSTRY SURVEY, REAL-TIME WEB DEMOS, & USEFUL CONTENT IGNITED SALES IN 70+ COUNTRIES
Mission
- Educate potential business and technology customers about the value of Port80 Software’s enhancement software for Microsoft’s IIS web server platform
- Promote low-cost utility products in a marketplace dominated by other technology and some of the world’s largest brands
Results
- Earned more than 3,000 customers in 70+ countries, generating millions in tracked sales and a Google PageRank of 7 (yup, old school)
- Created an ongoing industry survey of Fortune 1000 websites and online testing tools to show value and impact of Port80 Software’s solutions
- Developed three websites, search ads, backlinks, articles, blog posts, press releases, banner/text/search/print/email newsletter ads, list buys, mass e-mails, newsletters and telesales scripts to drive software downloads and sales, all managed via a custom-built extranet portal
- Partnered with Microsoft on product development, public relations, trade shows, and web content to support the acceptance of their Web server technology and plug-ins like Port80 Software’s solutions
- Assisted in the creation of a new Microsoft site, TryIIS.com, presented in Microsoft’s booth at various industry shows, trained their sales team on advanced web server technologies, and developed software that was later integrated into other Microsoft products
- Positioned company as industry thought leader and created significant media coverage with published surveys of Fortune 1000 websites and the technology used on those sites
“I would like to personally thank you for your dedication and commitment to making the TryIIS.com campaign a success.”
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