Experience It.
RADIAL EXPERIENCE CASE STUDY:
LEAD GENERATION & ACCOUNT-BASED MARKETING (ABM) FOR E-COMMERCE LEADER EXCEEDS REVENUE GOAL BY 106%
Mission
- Generate qualified leads for omnichannel commerce and fulfillment leader across target markets through optimized marketing strategies and tactics
- Accelerate revenue with new logo acquisition while expanding high-growth accounts
Results
- Exceeded year-end revenue goal by 106%
- Influenced more than 20% of total contract value (TCV) in one year
- Built marketing lead attribution model via Google Analytics and Salesforce.com for repeatable, reliable measurement of return on investment (ROI)
“91% OF COMPANIES USING ABM INCREASE THEIR AVERAGE DEAL SIZE, WITH 25% REPORTING AN INCREASE OF +50%.”
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