Experience It.

VISX EXPERIENCE CASE STUDY:

1,000,000 REASONS TO CELEBRATE LASER VISION CORRECTION

VISX - Experience Case Study

Mission

  • Live webcast of the 1 millionth laser vision correction procedure by category leader presented on Yahoo! via satellite uplink 
  • Expand awareness of vision correction therapy among consumers
  • Highlight this momentous milestone a massive professional and consumer promotion was launched leading up to a live broadcast of the millionth VISX procedure
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Results

  • Reached audience of over 12 million
  • Appeared in 14 of top 25 markets and 16 additional markets with multiple airings
  • Featured in Time, Washington Post, Forbes, and USA Today
“BY DEFINITION, REMARKABLE THINGS GET REMARKED UPON.
Seth Godin

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