Experience It.
VISX EXPERIENCE CASE STUDY:
1,000,000 REASONS TO CELEBRATE LASER VISION CORRECTION
Mission
- Live webcast of the 1 millionth laser vision correction procedure by category leader presented on Yahoo! via satellite uplink
- Expand awareness of vision correction therapy among consumers
- Highlight this momentous milestone a massive professional and consumer promotion was launched leading up to a live broadcast of the millionth VISX procedure
Results
- Reached audience of over 12 million
- Appeared in 14 of top 25 markets and 16 additional markets with multiple airings
- Featured in Time, Washington Post, Forbes, and USA Today
“BY DEFINITION, REMARKABLE THINGS GET REMARKED UPON.”
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